Get Listed
How to Promote Your Event or Business on Experience Adelaide
Listing your business or event on Experience Adelaide helps connect you with locals and visitors looking to discover what’s happening in the city - from events and festivals to restaurants, retail and cultural experiences.
If you’re hosting an event or operating a tourism business within Adelaide CBD or North Adelaide and want to reach a wider audience, you can submit a free listing managed through the Australian Tourism Data Warehouse (ATDW).
Once approved, your listing(s) will be distributed across multiple trusted tourism websites including Experience Adelaide and SouthAustralia.com, helping more people discover your event or business.
Events appear on the What’s On calendar, while business listings are searchable and featured across relevant directories and blogs/itineraries.
How Can I Promote My Event in Adelaide?
Once approved, your event will appear on Experience Adelaide’s What’s On calendar helping more people find your event and has the opportunity to be featured in the Experience ADL newsletter.
How Do I List My Business on Experience Adelaide?
Businesses operating within Adelaide CBD or North Adelaide will appear on Experience Adelaide if they are registered through Australian Tourism Data Warehouse (ATDW).
Once approved, your business may appear across Blogs & Itineraries and relevant page directories, helping locals and visitors discover places to Eat & Drink, Accommodation, Bar in Adelaide, Attractions and Experiences & Tours, and Galleries & Museums.
What is ATDW and Why Do I Need It?
The Australian Tourism Data Warehouse (ATDW) is Australia’s national database for tourism business and event listings, overseen by each state's tourism body. Experience Adelaide uses ATDW to manage the event and business listings that appear across the website.
Once your listing is submitted and approved through ATDW, it is automatically distributed across tourism websites including Experience Adelaide, and SouthAustralia.com, helping you reach a wider audience while saving valuable time and effort.
Any updates to your listing must be made through your original ATDW listing, ensuring information remains consistent across all platforms where it appears.
What Types of Events and Businesses Can Be Listed?
While the ATDW is open to any events and businesses operating across Australia, Experience Adelaide only features listings located within Adelaide CBD and North Adelaide. See below for further listing eligibility.
- Held a physical location (online events or webinars are not eligible)
- Open to the public
- Designed for tourism purposes (i.e., business events, classes, workshops, community events, concerts, exhibitions, festivals, food and win, markets, sporting events)
FAQs
In South Australia, ATDW listings are a free service overseen by the South Australian Tourism Commission. It is completely free for eligible South Australian tourism products and events.
Events are submitted through the Australian Tourism Data Warehouse (ATDW). Once approved, it will appear on Experience Adelaide’s What’s On webpage and become searchable on the website.
After submitting your listing through ATDW, approval times can vary. Once approved, listings can appear on Experience Adelaide within a few days.
Book a free one-hour optimisation strategy call with ATDW support to discover how to enhance your business or event listing.
The Australian Tourism Data Warehouse recommend using AI (Artificial Intelligence) as a starting point to clearly and succinctly outline your business offering. Using AI tools can save time generating content quickly, offering suggestions, and refine existing text.
Try this guide to learn how to use AI to create your product description.